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About 5 years ago I wrote a post about Black Nerds after having witnessed a couple hilarious interactions between some guys on their way into a McDonalds. It became a small-bore hit on the web. On monday an editor at the NYTimes got in touch, having read some pull-quotes from that piece and the rest as they say is history. Here’s my take on why social media helps one to watch basketball games better, with forays into the societal implications of such.

And if you haven’t been watching the NBA playoffs these past few weeks, well, shame on you.